The Oprah
Copy that goes down like a tray of champagne cocktails.
We’ll give your home page, your sales page, your tagline (or whatever needs a little injectionofstyle and substance) a few subtle nips and tucks that take under an hour to make your messaging a persuasive, profitable thing of beauty.
Or clean up your print or email marketing copy in less time than you spent at your last happy hour.
Google can’t make the sale for you. Getting found online is half the battle, but as I always tell my clients:
Great design will attract people, great contentwill keep them there.
Because after they find you? That’s when you have to make them care. Make them feel something with words (understood, inspired, seen, cool, important, loved, joy, motivated, desire) will make them hit BUY instead of buh-bye.
And words… are my specialty.
Some people got full, pouty lips (looking at you, Angelina), some got a metabolism that allows them to eat what they want without gaining a single ounce that makes their favorite pants not zip (those 1-percenter unicorns)!, some got an a$$ that defies gravity (and others… ahem… on Instagram… have clearly paid for that “gift”). But I? I got words. And I’ll tell you what? I WOULDN’T TRADE THEM for all of the pouty lipped unicorns with peach emoji booties in the world!
Whether you’re doing all the things(website, blogging, Instagram, Twitter, Facebook, Snapchat YouTube, email…) and not getting the results you want, or you don’t even know where to start, I have just the thing to make sure you get
Saying things in words that your audience understands isn’t half the battle. It’s winning the entire war with time for a Starbucks run and picking up the dry cleaning, my friends.
My focus is copywriting, with work that ranges from to fashion, food, and beauty to engineering and insurance.
WHAT HAPPENS WHEN PEOPLE DON’T
UNDERSTAND WHAT YOU DO:
01 – They leave your website quickly because they’re too busy to spend time trying to figure it out.
02 – They don’t tell their friends about what you do because they don’t know either.
03 – They don’t trust you, because they don’t get it.
04 – Ultimately, they don’t buy from you because they don’t trust you.
Help your potential customers know exactly what you do and who you’re here for within 3-5 seconds of landing on your website.
Get strategy for where to use it
Evoke a feeling (5 senses) and make an unbreakable emotional connection with the audience
Good design attracts people. Good copy keeps them there.©
Clarity and intention set the foundation for everything you do going forward. Gain undeniable authority and influence, like a Kris Jenner protégé, that wants to use your power for good (or for reservations at the latest hot spot restaurant – we’re not judging).
>>icon Voice: Are you picking up I’m putting down? Hone in on your brand communication style and develop a strategy for HOW you will communicate your message so that it sounds 100% like your authentic (professional, hilarious, sweet-as-pie/tough as nails/goofy/glam) amazing self gets heard, liked, followed, tweeted, and (most importantly) remembered.
>>icon Naming: Can’t decide between seven bajillion choices that you keep running over and over… and over in your head/the car/the shower? Drawing a complete and total blank when it comes to naming your idea? Seems like every genius idea you come up with is already taken? Picking a name is hard – but I promise to make it easier.
>>icon Taglines:
>>icon Social: clear, on-purpose social strategy
>>icon CTAs: Create urgency like a bathroom line at Coachella. Have a website? You should have an offer on every page. Blog posts? The bottom of each one should have an offer. Bottom of every email? Have an offer. You want to offer people value, earn their trust, and then ask for the sale (not in any other order).
Engagement tips to connect the dots from the value you provide to the solution you sell. You’d be shocked by how many websites and social bios don’t tell people what you want them to do… leaving oodles of money on the table, like some free-for-all poker game. And we don’t like that. We like our money where we can see it (in our closetwallet).
>>icon Media: Nobody puts baby in the corner! Get out there and get noticed.
Pitch yourself to media (blogs, podcasts, magazines/online publications, local news) to get featured and get known faster. Learn how to position yourself as an expert in your industry to get the attention of media features and guest blogs, get more leads, and build credibility. Need a press release for your latest product or an upcoming event… or perhaps even a cause you’ve raised money for with your business? We can cover that, too! The key to this is it’s never about what you’re doing… it’s always about what you can do for them.
>>icon Testimonials: One of the most powerful marketing tools around. How to ask, ask, ask the right people you’ve worked with to get some social proof and build credibility behind your brand. (And how to get results even if you haven’t worked with any clients yet.)
>>icon Email: Velcro for your audience. Build your list IMMEDIATELY! Do not pass Go, do not collect $200. Subscribers become your community and your community is your profit. Creators like you who use email marketing earn 447% more revenue than those who don’t. That’s a lot of Gucci Green or lattes or vacations to places on your Pinterest board or bills paid! Your email list is your #1 Most Valuable Asset. It is the Beyoncé. The pink Starburst. The Mona Lisa of selling things online.
>>icon Purpose: Brands with a mission are 2x more likely to get shared and purchased. Let’s put into words your carefully crafted BRAND STORY – the reason you do what you do, the vision behind it, who you are, what you’re about, and why you do what you do so that your audience can connect with you and feel all the feeeeels, and want to follow you into the sunset with fists held high, just like the end scene of The Breakfast Club.
Verbal
Great copywriting requires this one skill…
STORYTELLING
>>Button: Let’s Get Started
The Investment (aka pricing)
$157
>>can you do this is a different font (maybe the squiggle font?)