The Kim Kardashian
There are very smart ways to look legit online, be more of who you are, and avoid a lot of bogus brand mistakes that a lot of very pushy marketing people (who are really sales people in disguise) will tell you that you need, for a lot of your hard-earned dollars. You don’t need their dude-wearing-sunglasses-in-the-club advice. You don’t need to pay a big branding agency for it.
What you do need is some insider tips that (like Grandma’s recipe for banana bread) works. every. time. And I can teach you most of them if you like to DIY it.
during our session we will
#1 thing you need to do in your business? Entice + convert. Website, blog posts, social shares, business cards, flyers… Everything is the packaging and inside? Is your offer. But they won’t open it unless it looks as enticing as an ice-cold red can on a hot day. (I’ll bet a brand came to mind there. Know why? Because someone did their job right.
My easy-to-use website mapping templates and workshopswill help you quickly launch what you love so you can start wooing your dream clients, killing it online and living your dream
>>I want a VISUAL BRAND GUIDE: 2-hour brainstorm session (via phone or Skype)
Good design attracts people.
Website, Email, Templates and strategy workbooks (so you can put in the same amount of work with less effort to help you use the time you have to get it all done), tips and hacks for creating brand collateral (logo, letterhead, business cards, newsletters, flyers) without a lot of time or money, and getting going while getting paid (what you need to make sure you’re practicing safe business (tools and resources for contracts, client agreements, and terms and conditions, ya dig?)
>>icon Website:Beauty + Brains. This is the salesperson for your brand. Should draw people in and be smart and charming enough to close the deal.
>>icon Audience: Get to really (really) know your audience, brainstorm your brand communication style and walk away with your Ideal Customer Avatar locked and loaded. What keeps them up at night? Get clarity on WHO your brand is for and the difference between what they say they want vs. what they really want.
>>icon Clarity: Help you find what sets you apart, from your values and mission to what pisses you off or makes you go on a rant. Get clear on what you want to be known for.
This is crucial when you decide to devote your life to something. Time is the most precious asset you have, and the only one you can never get back once it’s gone. So it’s essential to be strategic when you decide what business to start, what to sell, how it looks, how it sounds, and most importantly, how it feelsto all the greedy eyes on the internet.
What is the driving reason behind what you do?
>>icon Purpose: You don’t need a degree, connections, or thousands of dollars to spend on design and marketing. You only need to know two things to create any result you want: a WHAT and a WHY.
The answer to these two things make you unstoppable. (Well… that, coffee, and a great mascara.) Your purpose will drive everything you do. It’s a message that will resonate with more people, because people aren’t looking for more information or products or services. They’re looking for inspiration.
>>iconLogo, Font & Colors:
>>icon Reputation: How to control WHO you are and HOW you show up… even when you’re not in the room. Site design_____, etc.
Style: Lock down your brand colors and fonts – your entire visual vibe.
>>icon Design (Photos & Graphic): what you need, what you don’t, and how to look expensive on the cheap
>>icon Photoshoot tips and photographer / designer questionnaire to ensure when you spend money, you get the results that you want
>>Button: Shall We? (Get Started)
The Investment (aka pricing)